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The Austrian distributor, with a vast catalog of scripted and unscripted content, targets broad audiences. Armin Luttenberger, Head of Content Sales at the company, unveils the best way to navigate industry changes and shifting content demands.

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.

The deal strengthens CJ ENM’s strategy to expand its global IP footprint in high-growth markets. By leveraging premium K-Drama content, the company targets increased viewership and brand presence in Latin America.

The new season follows after first series was sold to over 150 countries. Production of season two is now underway, with a target completion date of late 2026.