Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.
With a strategy to reach younger audiences and viewers who don't only engage in English language networks, the channel has garnered the highest primetime viewership among Hispanics over the age of two.
The quiz show reached more 6.2 million viewers on ABC and brought in a 0.9 rating point in the key demographic and was the winner in the time slot of the younger demographic.
KOCOWA, available for USD6.99 per month, consists of dramatic, romantic and reality programming with a target audience of females younger than 40 years of age.The service is the exclusive IP holder of 10,000 plus hours of content.
The content creator, producer and distributor announced a new scripted production from MadeFor film – “Teacher on Withdrawal,” a short form web comedy series for ZDFneo, the younger skewing channel for ZDF.