The Head of Global Distribution at Vice Media Group describes the first year of the division and comments about the company’s expansion plans and goals for 2022.
Noviy has commissioned Art Forms Productions to produce the 24-episode season to debut in 2022. Banijay will be tasked with distributing the title internationally.
While 47% of media consumers in the United States have already suspended their cable services, 44% additional consumers are considering linear service cancellations. The trend is mainly driven by younger audiences, according to The Trade Desk.
Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.
With a strategy to reach younger audiences and viewers who don't only engage in English language networks, the channel has garnered the highest primetime viewership among Hispanics over the age of two.