Search results for IFT

Produced by Banijay France’s B Prod, creator of travelling hits "The Fifty" and "Good Luck Guys," the suspense-filled title launches next month on W9.

ATV’s Müge Akar discusses content alignment strategy, the growing role of digital platforms in Latin America, and why flexibility in licensing and rights is crucial amid shifting buyer demands.

TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.