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The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.

According to Gracenote’s "2025 FAST Report: The Evolution of Free Streaming TV," more than 70% of FAST programming has been produced since 2010. The top three genres dominating FAST are sports, reality, and news/commentary.

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

Pluto TV AIK will showcase match highlights, interviews, training sessions, AIK’s very own sports show Studio AIK, and plenty content from Sweden's largest football clubs.

The two-hour documentary is the vision of non-profit Grassroots Baseball, founded by sports photographer Jean Fruth and former National Baseball Hall of Fame and Museum President Jeff Idelson.