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The agreement is to offer popular UK and US content in the UK. Today, Plex combines free ad-supported TV with ad-supported video on demand to, on its own, reach more than 22 million monthly active users globally.

As of October 17, the service will be available in Finland, Holland and Portugal.

Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."

Initially, MAVTV GO is available on iOS and connected TV devices including Apple TV, Amazon Fire TV and Roku, as well as through the website.

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.