Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.
The approach will use cross platform audience demand data on talent and content to help provide an objective value for a given piece of content to a platform.
According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.
France is scrapping its television license fee after almost 90 years, and a new hot topic raises in Europe, where different approaches to funding Public Service Broadcasters have been adopted.
Nelvana’s brand new Director of Global Strategy & Distribution describes the company’s strategy, explains its “VOD territory” approach, analyzes the current needs in the market, and advances the firm’s intentions to heavily invest in live-action shows.