Yorn Levine partners with Parrot Analytics to assist creators

Yorn Levine and Parrot Analytics have tamed up to bring Parrot’s suite of audience demand data products to use for creators to improve their performance. “Our work with Yorn L0evine brings Parrot Analytics closer to our ultimate goal — creating a one-to-one relationship between our demand data and the monetary value of all aspects of the global entertainment supply chain,” said Parrot Analytics CEO Wared Seger. “We look forward to powering the firm’s high profile dealmaking as talent, creators, studios and streamers navigate today’s unprecedented entertainment environment.”

The approach will use cross platform audience demand data on talent and content to help provide an objective value for a given piece of content to a platform, as well as the value of individual talent to a show or film. The ultimate result will enable both creators and studios to engage in transparent, mutually beneficial contract negotiations, powered by audience demand data.

Parrot Analytics works with the top entertainment companies in the US and globally, becoming the global leader in quantifying the attention economy and consulting across all avenues of the entertainment ecosystem, from sales and marketing to licensing and distribution, and more.“It’s a complicated world we’re helping our clients maneuver. Parrot Analytics helps us cut through today’s fractured media environment and see the value our clients are bringing to the market with their work,” said Kevin Yorn, Managing Partner at Yorn Levine. “The insights we get from their platform are a truly powerful tool in our toolkit during negotiations.”

Yorn Levine's slate of client includes Steph Curry, Snoop Dogg, Scarlett Johansson, Mike Judge, Alicia Keys, Matthew McConaughey, Jordan Peele, Chris Rock, and Jason Sudeikis. The firm represents creators behind highly visible titles of the past year like Hwang Dong-hyuk and Kim Ji-yeon, executive producers of “Squid Game” on Netflix; Bill Lawrence, co-creator behind “Ted Lasso” on Apple TV+;  the Duffer Brothers who created “Stranger Things” on Netflix; Dan Levy, the writer, executive producer, and actor for “Schitt’s Creek”; Loren Bouchard, creator and animator behind “Bob’s Burgers;” the Dans—Daniel Kwan and Daniel Scheinert—who directed “Everything Everywhere All At Once;” among many others.