wared-seger - Latest news

The new addition offers individual producers, agents, writers, and production companies the ability to request one content valuation report and access to Parrot Analytics’ Demand360 platform.

Otero joins the company to drive growth, expand strategic partnerships and accelerate the global roll-out of its Content Valuation system.

Lionsgate’s Motion Picture Group has partnered with global audience analytics and content valuation company Parrot Analytics in a multi-year marketing intelligence and innovation agreement.

Parrot Analytics’ CEO, Wared Seger, will address the Academy’s Board, members and their guests from around the word, at the annual meeting in New York.

The approach will use cross platform audience demand data on talent and content to help provide an objective value for a given piece of content to a platform.