5 JUN 2024

Parrot Analytics partnered with Co-Production Salon to support the MENA region

The purpose of this partnership is to empower content creators, networks, streamers, and the larger MENA entertainment market by utilizing Parrot Analytics' nation-specific content analytics expertise.

5 JUN 2024

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Global entertainment analytics firm Parrot Analytics announced a collaborative partnership with HConsult's Co-Production Salon to enhance support for the MENA production community. This collaboration aims to leverage Parrot Analytics' country-specific content analytics capabilities to empower content producers, networks, streamers and the broader MENA entertainment landscape.

Wared Seger, CEO Parrot Analytics, emphasized the significance of this partnership: "Our collaboration with the Co-Production Salon is a natural extension of our mission of empowering the content community around the world. The MENA region's growing appetite for high-quality content presents an exciting opportunity, and we are committed to supporting local producers in their efforts to create compelling content that resonates with audiences in the region and beyond.”

Heba Korayem, content market specialist and founder of the Co-Production Salon, shared her enthusiasm for the partnership: "By integrating Parrot Analytics' deep market-level insights, local content and audience analytics with our distribution, market navigation expertise and strong Arabic content community, we are creating a powerful resource for the MENA production community. This partnership will not only help producers understand the local and regional demand but also enable them to capitalize on emerging trends and opportunities, supporting investment in premium content to and from the MENA region.”

Parrot Analytics' ability to track thousands of local Arabic titles and provide comprehensive coverage of MENA content across all platforms and in all MENA markets is a key highlight of this partnership. Parrot Analytics data reveals significant trends, such as the increasing demand for non-English content and the ability of local content to attract, retain and engage audiences. In addition, by measuring the global travelability of local content, Parrot Analytics will also empower local content creators to unlock global audiences for their content around the world.