LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.
NATPE Global will return to Miami this year from January 16 to 18 at the InterContinental Hotel. According to the organizers, over 700 buyers from 70 countries are already committed and ready to participate in the event.
Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.