Search results for IFT

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.

Amazon Prime Video led the shift with a 204% increase in faith-based titles in 2024, far outpacing its overall content growth of 100%. Meanwhile, Western Europe accounted for 53% of global commissions, with unscripted formats dominating the space.

Strong subscriber growth and rising park revenues signal renewed momentum across Disney’s core segments. Strategic shifts in streaming and international expansion underline the company’s long-term vision.

The CMF’s latest funding cycle prioritizes equity, innovation, and global competitiveness, with expanded support for underrepresented creators and digital media. Industry leaders say the investment is critical to sustaining Canada’s cultural and economic footprint in a shifting media landscape.

Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.