14% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month, according to research from Mediavision.
The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most remarkably in the battle over families with children, according to Mediavision.
2020 turned out to be a year of new records for the streaming services in Sweden. More people than ever are paying for video streaming services, while viewing reaches new top levels, according to Mediavision.
More people than ever are paying for video streaming services in the country, while viewing reaches new top levels, according to Mediavision’s analysis of last year.
In the past 12 months, Nordic households have signed up for close to 3 million additional streaming subscriptions, as concluded in a newly released analysis of the Nordic TV- and streaming market by Mediavision.