Parrot Analytics’ CEO, Wared Seger, will address the Academy’s Board, members and their guests from around the word, at the annual meeting in New York.
The new program will help members of the creative industry keep track of title revenue contribution, subscriber revenue, and production revenue potential, among other measurements.
The approach will use cross platform audience demand data on talent and content to help provide an objective value for a given piece of content to a platform.
Parrot Analytics revealed which were the most outstanding series in the country by contextualizing each title within the market and stating the show's performance as a difference from the average demand for a series.