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In her new role, Amanda will spearhead the Digital Publishing team’s partner management, lead the company’s FAST channel team, and continue reporting to Gary Woolf, EVP of Strategic Development, who oversees the overall Digital Publishing strategy and new digital opportunities for All3Media International.

Strategic leadership hire strengthens Digitoonz’s global expansion and cross-industry growth. In her new leadership role, Sood will drive business growth by identifying new opportunities, expanding the studio’s client base, and forging high-impact strategic partnerships.

With 14 seasons produced since its 2015 debut, "MasterChef México" has become a ratings and digital powerhouse, averaging over 3 million YouTube views per episode, launching major brand partnerships including Vips and Huken, and celebrating its 10th anniversary with a televised special and a grand finale screening in Cinemex and Cinépolis nationwide.

The sold-out celebration at Los Angeles’ Kia Forum delivered exclusive reveals for top IPs like "Stranger Things" and "Knives Out," with live musical performances from Lady Gaga and Hanumankind and the first-ever live Tudum stream directly on Netflix.

The executive steps into the role as the company secures key global partnerships with Powerkids and Toon Goggles, expanding reach to over 60 million users and accelerating monetization of its animated IP through FAST channels and streaming platforms.