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Celebrating the 24th international adaptation of the format, the new 15-part local series will be produced by Heliconia H Group in association with Universal International Studios.

BBC Studios’ Jennie Baird, Omnicom Media Group’s Kelly Metz, Paramount Premium Group’s David Nevins, and NBCUniversal Telemundo Enterprises’ Romina Rosado are among the featured speakers.

The format has previously been introduced in the UK, French Canada, Greece, Hungary, Thailand, South Africa, as well as France, Iceland, Indonesia, Spain, Turkey and Vietnam, among various others.

Replacing Jenny Groom, the former Ex-WBD will oversee reality competition, talent competition and gameshow formats.

NBCUniversal profits grew in the second quarter despite larger losses at direct-to-consumer streaming service Peacock. The platform lost $467 million in the quarter, more than the $363 million it last a year ago.