The MMA franchise has amassed over 5.2 million television minutes viewed and 3 million impressions on YouTube in just five events, following its pivot from linear distribution after reaching 1 billion minutes viewed on Univision in 2023.
Nielsen’s “Media Distributor Gauge” confirms YouTube leads in TV streaming minutes, with 87% of viewers using the platform and half regularly watching on televisions, according to Hub’s “TV Advertising: Fact vs. Fiction.”
Exclusively distributed in the U.S. by Thema America, both networks will provide a single destination for live regular-season matches, playoff action, and the championship final, all in HD on major providers.
The two-part 60-minute boxset revisits the notorious 1985 Whitehouse Farm murders, featuring exclusive testimony and international distribution by Sphere Abacus.