Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.
The distributor has secured deals for seasons one and two in the Netherlands, Portugal, Spain, Slovakia, France, Belgium, Switzerland, Africa, Hong Kong, Japan, Singapore, Australia, New Zealand, and Israel.
The event is set to take place from December 4-13 in Jeddah, Saudi Arabia and promises to championing cinematic excellence, fostering creativity, and supporting filmmakers from the Middle East, Asia, and Africa.
New insights reveal how connected TV transforms live sports viewing, reshapes fan engagement, and creates new opportunities for advertisers to captivate audiences.
The traditional boundaries between video services are blurring, with pay TV services now offering FAST channels, SVOD platforms introducing ad-supported tiers, and FAST services seamlessly blending linear channels with AVOD content.