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The objective will be to connect TV with the new content economy. Create Americas will offer insight into the rapidly growing creator economy and explore how the traditional TV industry can engage more directly with audiences and foster innovative partnerships.

The event will include major companies as well as key Turkish distribution and international companies. Content Americas will also feature a progressive conference agenda as part of the event.

The companies collaborated on the first season of "Isla Brava" and reached the agreement in the context of filming the second part. Both companies are already immersed in the development of another joint series project: a drama that explores the complex universe of addictions.

He will address how his company, 3Pas Studios, works on developing authentic stories for Hispanic audiences and forging lasting alliances with talent and industry players. Additionally, he will receive the Lifetime Achievement Award at the Rose d'Or Latinos.

The event promoted co-production and agreements between the Americas and Europe. Brazil and Portugal stood out in the eighth edition of the event, with the largest presence of producers from both countries seen in Europe in years. 70% of the attendees were European and 30% were Latin American.