A research by Ampere Analysis forecasted this year’s Olympics are set to achieve their target and a 60% increase compared to the Tokyo Olympic Games of 2020.
A research by eMarketer forecasted the event could surpass the last two Summer Olympics, celebrated in Rio and Tokyo, which each reached over 3 billion viewers.
Radio duo Mark Strong and Jemeni to co-host new daily show "Olympic FOMO", several Olympians will be Special Analysts alongside broadcasters Morgan Campbell and Ron MacLean.
The festival, to be celebrated in Cardiff between July 12 and 14, will be broadcasted on Lŵp, S4C’s music brand, and replicated on S4C Clic and social media.