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Global media usage hits peak in 2024, expected to decline in 2025 21 APR 2025

Forecasts

Global media usage hits peak in 2024, expected to decline in 2025

Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
Warner Bros. Discovery launched Max in Turkey, replacing BluTV 16 APR 2025

Streaming

Warner Bros. Discovery launched Max in Turkey, replacing BluTV

Subscribers can watch WBD’s content offering on Max, such as S2 of “The last of us” and the final season of “The Handmaid’s tale."
BBC Studios Digital Brands launches "Bluey Book Reads" second season 16 APR 2025

Kids & Animation

BBC Studios Digital Brands launches "Bluey Book Reads" second season

The digital series is full of celebrities, including Muppets of Sesame Street Elmo and Cookie Monster, as well as Helena Bonham Carter and Michael Sheen.
NAB 2025: ODMEDIA won the "Amazon Prime Performer EMEA 2024" award 14 APR 2025

Awards

NAB 2025: ODMEDIA won the "Amazon Prime Performer EMEA 2024" award

This prestigious award underscores ODMedia’s commitment to delivering top-tier digital media solutions for its clients while meeting the highest technical and quality standards set by Amazon Prime Video through their PFV program.