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The online retail store is set to launch today, offering clothing and lifestyle products from popular titles such as "Yasuke and Eden" and "Lupin," followed by products related to “The Witcher,”” Stranger Things,” and “Beams."

Since 2019, the retail company has been using “Maya the Bee” and her friends as brand ambassadors in its insect protection campaign.

The deal includes the development of a toy collection based on the show, expected to launch at retail stores around the world in Fall of next year. The deal was brokered by 9 Story’s dedicated brand management and consumer products division. 

With over million supporters around the globe consisting mainly of Gen Z and Millennials, the licensing agent will now prioritize new, retail-focused licensing strategies for the title to continue targeting the young adults as well as its secondary pre-school audience.

Bizak will handle local distribution across the regions of the brand’s toy range, with retail roll-out scheduled to start in Q2 2021.