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With over million supporters around the globe consisting mainly of Gen Z and Millennials, the licensing agent will now prioritize new, retail-focused licensing strategies for the title to continue targeting the young adults as well as its secondary pre-school audience.

Bizak will handle local distribution across the regions of the brand’s toy range, with retail roll-out scheduled to start in Q2 2021.

The Walt Disney Company’s recent hiring trend shows a shift to Disney+, its video-on-demand streaming service, and retail Disney Stores to offset the impact of Covid-19 on its theme park business, found GlobalData.

The fleet of 11 toy ships is inspired by the app, developed by Scott Pease and Jeff Swenty. The app is available free of charge on the Apple and Google Play stores, and the toys will retail for USD9.99–USD 39.99 on Amazon, Target, and other retailers.

The retail giant hopes to prioritize the company's core strength of omnichannel retail. As a part of the agreement, Vudu will continue to offer Walmart’s digital movie and TV store on Walmart’s website and NBCUniversal will merge the operations of Vudu and FandangoNow once the deal is sealed.