22 APR 2021

APC KIDS CONFIRMS BIZAK AS TOY DISTRIBUTOR FOR "KID-E-CATS" IN SPAIN AND PORTUGAL

Bizak will handle local distribution across the regions of the brand’s toy range, with retail roll-out scheduled to start in Q2 2021.

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"Kid-E-Cats"

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APC Kids has confirmed Bizak as the new toy distribution partner in Spain and Portugal for the toy range based on СTC Media’s hit 2D animated series "Kid-E-Cats". Bizak will handle local distribution across the regions of the brand’s toy range, with retail roll-out scheduled to start in Q2 2021.

In addition, APC Kids has finalised a deal with Spain’s RTVE for "Kid-E-Cats" season three, following great success with season’s one and two on its Clan channel as one of its top preschool shows. Las year, El Ocho was appointed as licensing agent in Spain and Portugal.

One of the leading preschool series in Russia, owned and managed by CTC Media and produced by Studio Metrafilms, "Kid-E-Cats" was recently commissioned for a fourth season and currently airs on Nick Jr in over 170 territories and is available worldwide on Netflix.

The first three seasons have seen great success internationally, alongside the consumer products roll-out, with more than 70 licensees and 1400 product lines worldwide, and the 24 Kid-E-Cats educational mobile games, which have now garnered 39 million downloads to date.

Lionel Marty, Managing Director of APC Kids, says: “As Kid-E-Cats’ global appeal continues to grow, it’s great to be able to bring additional ways for children to enjoy and interact with the loveable characters. We are thrilled Bizak is on board to roll out the toys in Spain and Portugal where we have seen great engagement – and excited to see the show going from strength to strength with our partners RTVE. We can’t wait to see the product at retail this year.”

Aitor Eguía, Bizak’s product manager: “At Bizak, we are convinced of the success of ‘Kid-E-Cats’ in Iberia and we are going to put all our efforts so that Cookie, Candy and Pudding become children’s most beloved characters.”

As Kid-E-Cats’ global appeal continues to grow, it’s great to be able to bring additional ways for children to enjoy and interact with the loveable characters” Lionel Marty Managing Director of APC Kids