B2C encompasses the development and management of direct offers to end consumers through licensing to platforms such as streaming services, FAST channels or digital marketplaces.
Set for April 30, the event will bring together creators, brands, commercial partners, platforms, and AI innovators driving the direct-to-audience revolution.
The new channel, Real Emergency, will launch on 9Now in Australia in Q2 and will also be distributed to major FAST platforms worldwide. WTFN’s Radar also announced the launch of a new VOD partnership with Canada’s Omnifilm Entertainment for its hit series "Jade Fever."