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Africa: Unlocking streaming potential through localization and partnerships 5 MAY 2025

Markets

Africa: Unlocking streaming potential through localization and partnerships

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.
Mistco sends its two successful series to Africa 30 APR 2025

Distribution

Mistco sends its two successful series to Africa

The stories that have captivated audiences across regions are now making their way to South African screens.
Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa 30 APR 2025

Markets

Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.
OGM Universe expands its Global Sales Team 8 APR 2025

Corporate Moves

OGM Universe expands its Global Sales Team

Canan Koca joins as Sales Executive for CEE, Baltics & Europe; and Mina Aslan was appointed Sales Executive for Asia, Africa, and Inflight.
Murphy Ben Anawana: "Revo+ fills a critical gap by enabling black filmmakers to monetize their content globally" 7 APR 2025

Interviews

Murphy Ben Anawana: "Revo+ fills a critical gap by enabling black filmmakers to monetize their content globally"

The Founder & CEO OF Murphy Ben International, the platform's parent company, describes the streaming service's content offering and highlights the growing global demand for African and Black shows.