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Additional to the deal with Black Sheep Films for the French adaptation, the Germany’s streaming success "30 Days of Lust" was sold to NOS’ TVCine channels for Portugal and several Portuguese-speaking African countries, and streaming service Seznam for Czech Republic.

roduced for Channel 4 UK and ABC TV Australia, the 6 x 60’ factual series has been sold to APT (USA), BBC Earth (Poland, Africa, Asia), NRK Norway, AMC Networks International Central and Northern Europe (Hungary, Czech Republic, Slovakia), MAX (Netherlands), HRT Croatian Television, RUV (Iceland), and GBC (Gibraltar).

This adaption is also the first time one of All3Media International’s scripted formats will be produced in Sub Saharan Africa. Originally produced in the UK by Two Brothers Pictures for ITV, 15 versions of "Liar" have been commissioned internationally.

With production underway and a release expected in 2026, Showmax has pre-acquired exclusive distribution rights for the African market, with rights for the rest of the world still available.

Global fixed broadband subscribers are projected to reach 1.614 billion by 2030, growing by 10.2% from mid-2024, with the highest increases in the Middle East & Africa (36.9%) and Latin America (21.5%), while mature markets see slower expansion.