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The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.

Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.

ITV expect ITV Studios to deliver at least 5% average organic revenue growth per annum to 2026, having grown organically at 8% on average for the 18 month period from 1 January 2022 to 30 June 2023.

Time spent with connected TV (CTV) by US adults will be within one hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our forecasts.