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A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.

The event will be hosted by Alan Wolk, Co-Founder and Lead Analyst at TVREV, whose core expertise lies in the intersection of advertising and streaming. Key players and companies will give talks and presentations, and there will be a session of roundtable discussions and matchmaking opportunities.

The company presented the 2023 financial results and reported a 60% decrease in profits related to the decrease in advertising.

The company announced its fourth-quarter and full-year 2023 results and expects slight revenue growth and a positive development of entertainment advertising revenues in the German-speaking region in 2024.

TV screens in the living room drive the highest advertising recall, according to “The Context Effects” study, which Map The Territory and Tapestry Research carried out for Thinkbox, looking into the key factors influencing in-home video advertising performance.