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USA: Amazon Prime Video ad-tier is growing 7 MAY 2024

Trends

USA: Amazon Prime Video ad-tier is growing

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
USA: Content discovery is becoming a real problem 2 MAY 2024

Trends

USA: Content discovery is becoming a real problem

A study by Comcast Advertising revealed different challenges consumers face when discovering new content.
UK: the advertising market reported a 6.1% expansion in 2023 29 APR 2024

Markets

UK: the advertising market reported a 6.1% expansion in 2023

The total investment sum for that year reached £36.6 billion. New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.
Bell Media launched its new FAST channels portfolio 26 APR 2024

Streaming

Bell Media launched its new FAST channels portfolio

10 channels are now available on LG Channels, with Samsung TV Plus to add them in the future. The new offering provides dynamic advertising opportunities for clients.
OTTera partners with ThinkAnalytics to enhance personalization and drive revenue growth 25 APR 2024

Streaming

OTTera partners with ThinkAnalytics to enhance personalization and drive revenue growth

Thought this collaboration, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers.