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A study by Comcast Advertising revealed different challenges consumers face when discovering new content.

The total investment sum for that year reached £36.6 billion. New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.

10 channels are now available on LG Channels, with Samsung TV Plus to add them in the future. The new offering provides dynamic advertising opportunities for clients.

Thought this collaboration, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers.

Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.