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Horst Stipp, EVP, Research & Innovation at the Advertising Research Foundation, explained how new user’s characteristics have become more relevant when choosing what to consume.

The technology platform allows individuals and businesses of all sizes to create advertising campaigns on TV in just two clicks.

Impresa will be responsible for all of Rakuten Advertising CTV inventory in Portugal. Continente and Unilever are the first advertisers to inaugurate the partnership.

According to a study conducted by Nielsen, seventy percent of Black audiences who identify as part of the LGBTQ+ community believe they are misrepresented in media, while 81% of Afro Latinos feel misrepresented.

A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.