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Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.

Trend Media will be responsible for the "Bing" theatre show in the Netherlands until 2028 and Good Walk will tour the Polish version of Bing's Birthday across Poland from November 2023.

Acamar Films' hit pre-school series will continue bringing fun to kids in Italy, Poland, Czechia, Latvia, Sweden, Australia and the CEE region.

Now, streaming media viewers can navigate between multiple languages using subtitles or voice translation in real-time using their standard mobile or desktop video player.

This interest is also obvious in households subscribing to a paid streaming service, SVOD. Half of the Nordic SVOD households say they are willing to pay extra for a bigger supply of local movies and series.