Jorge Pezzi will join Boomerang TV in April as Chief Executive Officer, taking over Pedro Ricote and Juan José Diaz, who founded the company 25 years ago.
Both companies want to immortalize their respective capitals, Paris and Madrid under lockdown, with the objective of making these images available to different institutions freely.
Emmanuelle Bouilhaguet, Managing Director at Lagardère Studios Distribution and María García-Castrillón, Sales Manager at Boomerang TV, explained their strategies to reach the current success of the company.