The licensing agent will represent Hasbro’s merchandise, publishing, promotions, and short-term location-based entertainment business across Benelux, Nordic, CEE, and Turkey regions.
The licensing agency was appointed by Haven Global to represent sibling YouTube superstars and will work to build an extensive line of consumer products.
The two experienced industry executives joining the team are Alice Marinou as Commercial Director, and Despina Chrisidou as Senior Retail and Sales Manager. WildBrain CPLG is also boosting its wider international team with new hires across its territory offices.
Top Drawer will see the unveiling of two new Peanuts plush collections from Rainbow Designs, a relationship that was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.