LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.
A survey of some of the most influential figures in digital advertising, carried out by New Digital Age in partnership with Yahoo, found 87% of respondents plan to increase their investment in CTV advertising over the next year.
Through this deal, Actve has deployed Amagi's suite of solutions to create and distribute its FAST channels 24/7 across a wide range of CTV platforms. All five channels go live in November.