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AudienceProject to measure Disney+ ad campaigns 21 NOV 2024

Streaming

AudienceProject to measure Disney+ ad campaigns

With this service, it becomes possible to measure the reach, frequency, and brand impact of Disney+ ad campaigns—whether analyzed independently or in conjunction with other media channels, including the open web, social media, online video platforms, streaming services, and linear TV.
How Disney+ is shaping the streaming market 20 NOV 2024

Markets

How Disney+ is shaping the streaming market

BB Media analyzed how the platform aims to enhance user accessibility while maintaining its leadership in the industry.
Disney’s revenue grew 6% yearly, with DTC gaining profitability 14 NOV 2024

Production

Disney’s revenue grew 6% yearly, with DTC gaining profitability

The company presented its Q4 2024 financial results, after a challenging year for the entertainment industry.
Nielsen\ 13 NOV 2024

Apps

Nielsen's Gracenote launches new Data Hub with more SVOD insights

It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
USA: Prime Video, Netflix, and Disney+ lead the Top10 of SVOD services 12 NOV 2024

Markets

USA: Prime Video, Netflix, and Disney+ lead the Top10 of SVOD services

Parks Associates estimates that 88% of all households have a streaming service, and 42% now use ad-based services, creating incredible competition for subscription streaming services.