Search results for ECAS
9 JUN 2022
Data
Global advertising expenditure to grow 8.0% in 2022
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.
16 MAY 2022
Data
Global SVOD subscriptions to grow by 485 million
Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion, Digital TV Research forecasted in its latest report.
11 MAY 2022
Data
Is TikTok going to surpass YouTube in the United States?
TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.
9 MAY 2022
Data
Podcast Advertising Revenue in the United States to reach $1.4 Billion in 2021
A forecast released by IAB reveals that the ads attributed to the industry will exceed $2 billion this year, and over $4 billion by 2024.
4 MAY 2022
Data
Global pay TV market to add subscribers by 2027, but its revenues will drop
There will be 19 million more pay TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion over the same period, Digital TV Research forecasted in its latest report.