The news platform offering shorter form content has already made its way to Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK.
Online video in Finland is on the rise. During this spring, subscribing SVOD households have passed 1.5 million, corresponding to a penetration of 61%, according to Mediavision’s latest report.
The service will offer independent world cinema titles and classic movies from popular directors such as Hitchcock, Kurosawa, and Fellini, among various others.
The studio-based series scored a whopping 28.4% share in the target commercial demographic (10-54), on Nelonen channel and a superb 24.4% with all viewers (4+).