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Gaming: publishers have increasingly leveraged transmedia to expand IP’s audiences 29 AUG 2025

Trends

Gaming: publishers have increasingly leveraged transmedia to expand IP’s audiences

According to Ampere Analysis’ Commissioning data, for example, from Q3 2022 to Q2 2025, 127 TV or movie titles based on game IPs were commissioned.
Former Fremantle China CEO, Vivian Yin, launches Y+X Entertainment Group 30 JUL 2025

Production

Former Fremantle China CEO, Vivian Yin, launches Y+X Entertainment Group

The company is conceived as a purpose-driven 360° IP ecosystem, seamlessly integrating four core pillars, studios, drama, live and gaming & interactive.
Manga Productions shows its gaming projects at Esports World Cup 2025 14 JUL 2025

Trade Shows

Manga Productions shows its gaming projects at Esports World Cup 2025

Featured titles include "Future’s Folktales Hopper Quest", "Dynasty Warriors: ORIGINS", as well as "Empire of the Ants", "UFO Robot Grendizer: The Feast of the Wolve" and "The Smurfs" games.
Short-Form video surpasses streaming and gaming as daily media champion 2 JUL 2025

Trends

Short-Form video surpasses streaming and gaming as daily media champion

Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.
Banijay Asia and NODWIN Gaming form strategic partnership 22 MAY 2025

Deals

Banijay Asia and NODWIN Gaming form strategic partnership

As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region.