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"Shaun the Sheep" It will be part-financed by commissioning partners, CBBC in the UK and WDR in Germany and it will roll-out in 2025. On the other hand, "Very Small Creatures" will consist of 20 episodes, each lasting 3 minutes, and is scheduled to launch in late 2024.

The ad-supported plan will launch in Canada in April and in Australia in June.  Premium tier will roll out across Europe, starting with France in March, followed by the UK, Ireland, Germany, Switzerland, Austria and Italy later this year.

Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.

Alongside executive producers Veronica Priefer and Johannes Kunkel, who will lead the new label, it will aim to create, package, manufacture, and distribute scripted content for both the German and global markets.

The factual entertainment format is planned as a six-part series for spring 2025 on ZDF, and planning is currently underway for casting and filming in autumn produced by Tower.