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USA: New shifting patterns for streaming advertising models 11 JUL 2025

Trends

USA: New shifting patterns for streaming advertising models

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.
ITV confirmed a fifth series for "Cooking With The Stars" in partnership with M&S Food 9 JUL 2025

Production

ITV confirmed a fifth series for "Cooking With The Stars" in partnership with M&S Food

Produced by South Shore and co-funded by M&S Food, the six-part cooking competition will air this summer in primetime on ITV1, ITVX, STV, and STV Player. Worldwide distribution for 'Cooking With The Stars' is managed by ITV Studios.
USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV 2 JUL 2025

Markets

USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.
 Fifth Season hired Kate Laffey as SVP Acquisitions 23 JUN 2025

Corporate Moves

Fifth Season hired Kate Laffey as SVP Acquisitions

Former Number 9 Films and Paramount Executive joins international television distribution business. Fifth Season´s distribution operation is headquartered in London, with 60+ executives based across New York, LA, Hong Kong, Stockholm and Toronto.
US & UK: Streaming subscription cuts rise as consumers seek AI-driven value 19 JUN 2025

Trends

US & UK: Streaming subscription cuts rise as consumers seek AI-driven value

As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.