Paramount+ officially marked its entry into Japan with the launch on J:COM, one of Japan’s top cable television operators and broadband internet providers, and WOWOW, the top premium pay channel in the market.
According to GlobalData, Japan's SVoD is expected to increase at a compound annual growth rate (CAGR) of 10.1% from $3.5 billion in 2022 to $6 billion in 2027, driven by the strong growth in SVOD subscriptions and unique households.
The sales slate is headed by an 11-hour package with Warner Bros. Discovery for its Discovery Asia channel in Southeast Asia, Mongolia, Hong Kong and Taiwan as well as sales in South Korea; Thailand; the Philippines; Japan; Singapore and Hong Kong.