Kantar's "Worldpanel’s latest Entertainment on Demand (EoD)" data on the global video streaming market, reveals potential obstacles to subscriber growth.
Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.
According to Kantar Worldpanel’s latest report, 1.62 million new VOD subscriptions were taken out between April and June 2023 in Australia, an increase of 280.000 on the previous quarter.
52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
The proportion of households in the United States with video streaming services has grown to 88% (up 2% points quarter-on-quarter), after seeing no growth in during the first quarter of 2022, according to Kantar.