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Streaming Wars: Netflix and Disney+ outperform, while Prime Video gears up for ads 26 OCT 2023

Data

Streaming Wars: Netflix and Disney+ outperform, while Prime Video gears up for ads

Kantar's "Worldpanel’s latest Entertainment on Demand (EoD)" data on the global video streaming market, reveals potential obstacles to subscriber growth.
Is brand equity the ultimate antidote to churn? 22 AUG 2023

Data

Is brand equity the ultimate antidote to churn?

Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.
Both new sign-ups and cancellations rise in the Australian streaming market 4 AUG 2023

Data

Both new sign-ups and cancellations rise in the Australian streaming market

According to Kantar Worldpanel’s latest report, 1.62 million new VOD subscriptions were taken out between April and June 2023 in Australia, an increase of 280.000 on the previous quarter.
Netflix shows resilience as British households embrace streaming choices 28 JUL 2023

Data

Netflix shows resilience as British households embrace streaming choices

52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.
Streaming market in the United States returns to growth in the second quarter 29 JUL 2022

Data

Streaming market in the United States returns to growth in the second quarter

The proportion of households in the United States with video streaming services has grown to 88% (up 2% points quarter-on-quarter), after seeing no growth in during the first quarter of 2022, according to Kantar.