Search results for Kantar
1 JUL 2022
Data
Is the industry moving towards a vertically integrated business model?
In its latest report, Kantar anticipated significant steps in the trend towards vertical integration as major media companies seek to control the whole chain, from production of content to delivery into the home.
2 MAY 2022
Data
How many households are accessing streaming services in the United States?
The proportion of US households who have video streaming services has stalled at 86% (up 0.4% points quarter-on-quarter), after seeing substantial growth in the fourth quarter of 2021, according to Kantar.
25 APR 2022
Data
Growth in the German market is still difficult for streaming giants
Over the last 12 months, the German subscription video on demand market has managed to grow household penetration by just +0.9% points, hitting 51.3% in the first quarter of 2022, according to Kantar.
19 APR 2022
Data
Why is SVOD no longer the only jewel in the media industry?
The subscription model is losing its power to drive long-term growth, and Kantar expects business models to diversify further in 2022, with a sole subscription offering becoming scarce.
31 JAN 2022
Data
More than half of German households now have at least one VOD service
Between September and December 2021, the number of VOD-enabled households that subscribed to at least one video service in Germany grew to 21.2 million, up 425.000 quarter on quarter, representing 51% of homes, Kantar revealed.