The title, created and produced by Snowman Productions has been acquired by M6, Antenna TV in Greece, Planet TV in Slovenia, and RTL, among various other broadcasters.
The new entity is forecast to become the sixth largest content spender in Europe’s big five markets in 2023, and will generate 15% of the total big five TV advertising market, according to Ampere Analysis.
The program will be produced by Rabbit Films in Finland and M6 in France. Beside, nearly 1000 hours of the popular property show placed worldwide in recent deals.