The program will be executive produced and hosted by NBA legend Dwyane Wade in the US and produced by Objective Media Group America, an All3Media America company.
Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities.
The show’s fanbase is enthusiastic about seeing familiar faces return to the set, tracking with the global trend of known IP driving strong demand for TV content, according to Parrot Analytics.
NBA TV offers over 100 exclusive live NBA basketball games, original programming, and an on-demand library for a monthly subscription of $6.99 per month or $59.99 annually.