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According to Omdia, nearly half of these revenues will stem from streaming video, which is forecast to reach $24 billion in 2025. The FAST expansion will contribute to this growth.

Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.

During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.

According to Omdia, Brazil to triple its FAST revenue from $119 million in 2024 to $303 million by 2029, surpassing Canada.

New research by Omdia revealed these content capture 16% of global viewing.