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This is the first time that the channel will have a presence in Western Europe, specifically in Sweden, Norway, Denmark and Finland trough out the pay-tv operator Allente.

Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.

By 2028, global pay TV penetration will have fallen by almost four percentage points by Ampere’s forecasts.

MEGA MAX MEDIA insignia channel is distributed by major Pay-TV platforms, streaming services and CTV in over 150 countries, reaching over 180 million households.

Satellite, fiber, and internet set European channel distributors and pay-TV operators apart from OTT competitors, delivering growth in expanding CEE markets.