Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVOD platforms has shrunk drastically over the past five years, according to Hub Entertainment Research.
Germany will have more SVOD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on, Digital TV Research noted in its latest report.
More than a third (35%) of people with access to a subscription video on-demand (SVOD) service in the UK are sharing at least one of their subscriptions with others outside their home, according to Deloitte’s latest report.
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.