In the United States, Parrot Analytics found that a Starz original series attracts over five times the US audience demand of an average TV series over 12 months ending June 19.
The title approval was determined just in time for the season’s debut later this month on the network and across all platforms in the U.S. and Canada, as well as on Starzplay in Europe, Latin America and Japan.
Jeffrey Hirsch, President and CEO of Starz, announced the promotion of Superna Kalle to President of International Networks, reflecting the premium pay platform’s continued international growth and success.
Parrot Analytics has analyzed audience demand across top streaming networks and found that Starz’s premium programming delivers the highest hit rate with the most in-demand series on average both domestically and internationally.
Davis worked in a virtual setting during her year-long tenure with the company, replacing former executive Carmi Zlotnik. Karen Bailey will serve as the successor while the company seeks a permanent replacement.