Starz, owner of the OTT service StarzPlay, filed trademark infringement lawsuits against Disney in Mexico, Brazil and Argentina. The company argues that the similarity in the names will generate confusion among consumers.
An award-winning marketing executive, Hemenez will lead Starzplay’s international marketing efforts for Starzplay, available in more than 56 countries globally.
After losing $37.7 million in Q4, but surpassing $67 million revenue projections, the company, which recently reached 29.5 million total subscribers, is on track to reach nearly 60 million global subscribers by 2025.
The comedy drama series based on the best-selling novel by Marc Levy is the first french co-production commissioned by Canal+ Group and Starzplay and Studiocanal will distribute it internationally.
The drama series will launch on the network and its corresponding app on 16th May in the US. Red Arrow also sold the show to HBO Europe for CEE, the Nordics, Spain and Portugal, Sky Network Television for New Zealand, and Yes for Israel.