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The initiative emerged in 2021 by creating the "New Generation Turkish Series" brand. Its contents are explicitly tailored for streaming platforms, providing a fresh perspective on traditional Turkish dramas.

The company's top highlights include two new titles: "The World's Biggest Cruise Ship" and "Museum Mysteries," from its latest indie partnerships with, respectively, Afanti Media in Wales and Zona Mixta in Spain.

The context of this deal is Paramount's strategy to expand globally the Paramount+ brand. It marks the debut of the mark in pan-Africa.

ORF original "Kafka" to be showcased in the Berlin event, but also the company wants to highlight its Fiction portfolio with series like "School of Champions," and "Glambitious". Armin Luttenberger, Head of Content Sales at ORF-Enterprise explains this strategy.

It´s part of their strategy to build its slate of new and returning comedy titles. The executive comes from Boffola Pictures, where she was Head of Development.